advertising – Page 2 – Manchester Historian

It is hard for us to imagine how crowds could be drawn to events in the ages before the popular press. However, Shakespeare’s Globe was notorious for pulling the punters. Xan Atkins looks at the innovative ways he and the queen’s company promoted themselves and their plays.

Advertising gained new momentum in the Victorian era, not least because of the exotic trading afforded by the Empire. Katherine Almond analyse the effect of Empire on advertising, from the eugenics of the Victorian Empire to the ‘Empire Made’ products of the 1950s and 60s – the last bastion of Empire at home.

Welcome back to a new (actual) year of The Manchester Historian. With the exam period came ample opportunities for witnessing terrible daytime TV, which might explain where our theme for this month’s historian came from – we love to hate them but adverts are the bread and butter of our media today and we can’t Continue Reading

Haddon Sundblom was the artist who created the iconic Coca Cola Santa Claus in 1931. Inspired by Dr Peter Yeadle’s third year module, Popular Imperialism and Popular Culture, Ben Beach explores the man who, for many, defined early twentieth century advertising illustration.

The commercialisation of Christmas is often lamented as one of the great tragedies of the twentieth century. Michael Cass and James Eatwell examine where this process began and follow it through to the present day.